Choosing your domain name is just like choosing your company name — it requires a lot of thought and consideration and it can be overwhelming. Your domain name is your online identity; so when you want to choose a domain name, make sure you choose a name that suits your business and also easy to find and promote.
Here are some tips to help you pick the perfect domain name:
1. MAKE IT EASY TO TYPE
Finding a domain name that is easy to type is crucial to online success. If you use slang (u instead of you) or words with multiple spellings (express vs. xpress), it might be more difficult for customers to find your site.
2. KEEP IT SHORT
If your domain name is long and complex, there’s a tendency that your customer might mistype or misspell it. It is best to keep it short and simple.
3. USE KEYWORDS
Try using keywords that describe your business and the services you offer. For example, if you’re into tyre sales business, you may want to register tyresales.com
INCLUDE THE KEYWORDS THAT PEOPLE ENTER WHEN SEARCHING FOR YOUR PRODUCTS OR SERVICES.
It helps improve your rank on search engines (which increases traffic) and just makes more sense to your customers.
4. TARGET YOUR LOCATION
If your business is local, consider including your city or state in your domain name to make it easy for local customers to find and remember. Example: nigeriatyresales.com.
5. AVOID NUMBERS AND HYPHENS
Numbers and hyphens are often misunderstood — people who hear your website address don’t know if you’re using a numeral (5) or it’s spelled out (five) or they misplace or forget the dash. If you need these in your domain, register the different variations to be safe.
6. BE MEMORABLE
There are millions of registered domain names, so having a domain that’s catchy and memorable is essential. Once you’ve come up with a name, share it with close friends to make sure it sounds appealing and makes sense to others.
7. RESEARCH IT
Make sure the name you’ve selected isn’t trademarked, copyrighted or being used by another company. This could result in a serious legal mess that could cost you a fortune, as well as your domain!
8. USE AN APPROPRIATE DOMAIN NAME EXTENSION
Extensions are suffixes, such as .com or .net, at the end of web addresses. These can have specific uses, so make sure to choose one that works for your business. The .com domain extension is far and away the most popular, but it can be tough to get a short and memorable .com domain name because it’s been around for so long.
Here are some other top extensions and how they’re often used:
- .co : an abbreviation for company, commerce, and community.
- .info : informational sites.
- .net : technical, Internet infrastructure sites.
- .org : non-commercial organizations and nonprofits.
- .biz : business or commercial use, like e-commerce sites.
- .me : blogs, resumes or personal sites.
Pro tip: You don’t need to build a website for every domain. Just forward any additional domains to your primary website.
9. PROTECT AND BUILD YOUR BRAND
To protect your brand, you should purchase various domain extensions, as well as misspelled versions of your domain name. This prevents competitors from registering other versions and ensures your customers are directed to your website, even if they mistype it.
10. Take Action
Domain names sell quickly. Thankfully, they’re not so expensive, so register your favorite domain names as soon as possible,before someone else takes it.